The Russo Brothers' latest Netflix film, The Electric State, has sparked widespread conversation since its debut on Friday. Given the current climate in the industry, the film's use of AI, particularly for voice modulation, has become a focal point of discussion. Joe Russo, one half of the directing duo behind Avengers: Infinity War and Avengers: Endgame, has staunchly defended this choice, describing it as "something any 10-year-old could do after watching a TikTok video."
In an interview with The Times, Joe Russo addressed the controversy surrounding AI in filmmaking. "There's a lot of finger-pointing and hyperbole because people are afraid," he explained. "They don't understand. But ultimately, you'll see AI used more significantly." He further elaborated on the potential of the technology, stating, "Also, AI is in its generative state now, where it has, as we call them, hallucinations. You can't do mission-critical work with something that hallucinates. That is a reason self-driving cars haven't taken over, or why AI surgery is not taking place worldwide. But in its generative state, AI is best suited towards creativity."
Despite the concerns of many artists who view AI as the antithesis of creativity, some studios are eager to embrace the technology. In July 2024, Netflix CEO Ted Sarandos argued that audiences "don't care" if AI is used in the films and TV shows they watch. He emphasized the potential for AI to enhance storytelling, saying, "Animation didn't get cheaper, it got better in the move from hand-drawn to CG animation, and more people work in animation today than ever in history. So I'm pretty sure there's a better business and a bigger business in making content 10% better than there is in making it 50% cheaper."
Not all studios are rushing to adopt AI, however. Last month, Marvel denied using AI to create teaser posters for their upcoming film, The Fantastic Four: First Steps, despite one image featuring a character with a four-fingered hand, which raised suspicions.
The Electric State was directed and produced by Anthony and Joe Russo, with a script by Stephen McFeely and Christopher Markus, loosely adapted from Simon Stalenhag's 2018 illustrated novel. The film boasts an impressive cast including Millie Bobby Brown, Chris Pratt, Ke Huy Quan, Woody Harrelson, Jason Alexander, Anthony Mackie, Jenny Slate, Giancarlo Esposito, Brian Cox, and Stanley Tucci.
IGN's review of The Electric State was less than favorable, giving it a 4/10 and describing it as "Marvel’s biggest hitmakers join forces again with the Netflix algorithm to deliver The Electric State, a $300-million anti-event movie."
Looking ahead, the Russo Brothers are set to direct the next two Avengers films for Marvel Studios: Avengers: Doomsday in 2026 and Avengers: Secret Wars in 2027.
