It's been some time since we last discussed Ubisoft, hasn't it? Next Thursday marks the launch of Assassin's Creed Shadows, a game whose success may shape the company's entire future.
Today, Ubisoft's official channel debuted a new video showcasing the game. While you might assume this is the launch trailer, the content is actually labeled as a TV commercial—an intriguing creative choice.
The video itself isn't problematic—in fact, it features excellent production values, cinematic quality, and striking visuals. The concern lies rather in Ubisoft's apparent marketing emphasis on traditional media channels. While there's nothing wrong with TV advertising per se, the decision to host a television commercial on their YouTube channel raises questions. Some might call this nitpicking, but such choices don't necessarily inspire confidence ahead of release.
Putting speculation aside, the trailer effectively highlights the distinct gameplay mechanics and combat styles of the dual protagonists. The depiction of feudal Japan looks breathtaking, though of course, we can't evaluate an entire game based on sixty seconds of cinematic footage. The ultimate verdict awaits the game's launch.
