e.l.f. Cosmetics and Skincare

Discover beauty for every eye, lip, and face! Join our Beauty Squad to unlock fantastic rewards and surprise gifts throughout the season.

Welcome to the e.l.f. beauty-verse! Explore a curated collection of must-have beauty products, from viral lip oils to high-performing skincare, all within an amazing app experience.

Unleash your inner glow. This is your hub to shop, share, and explore your favorite e.l.f. products. Discover new makeup and skincare must-haves with features like Virtual Try-On, Shade Matching tools for concealer and foundation, and Shoppable Stories.

Join Our e.l.f. Beauty Squad Rewards Program

Our FREE loyalty program offers multiple ways to earn points redeemable for free products and amazing rewards. Beauty Squad perks include:

• Earn points ANYWHERE you shop by uploading your receipts to the app.
• Redeem points for free products, discounts on future purchases, or gift cards to your favorite stores and restaurants (Chipotle, Target, Ulta, Amazon, Walmart, and more!).
• Enjoy early access to the latest drops and sales.
• Receive a free gift and double points during your birthday month.
• Exclusive access to members-only content, including our Hot as e.l.f. chart and Squad Sign quiz.*
• Level up your tier for even more exclusive perks, like free shipping for Icon members.

Get More for Less

Enjoy instant access to weekly e.l.f. ads, gifts with purchase, and special offers on makeup and skincare.

e.l.f. Shoppable Stories

Stay updated on the latest product launches and discover your next holy grail beauty item.

Find Your Perfect Shade with Virtual Try-On

Virtually try on your favorite products and find your perfect shade match.

Swipe to Like

Swipe right on the makeup you love using our beauty app. Discover and explore your favorite clean beauty products with our “Swipe to Like” feature and build your wishlist.

Instant In-Store Help

Use the barcode scanner at your favorite retailers to virtually try on shades, watch tutorials, and learn about ingredients.

Stay Informed

Opt in for push and in-app notifications to be the first to know about exclusive e.l.f. offers, new arrivals, and upcoming sales.

Track Your Orders

Review your order history and track your deliveries. Use the store locator to find the nearest store carrying e.l.f. clean makeup and skincare products.

Share the e.l.f. Love

Share your favorite makeup and skincare products and looks directly from the product page or virtual try-on page.

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e.l.f. makes the best of beauty accessible to everyone. Download the app and join us!