Kadokawa, now a Sony Group subsidiary, sets ambitious publishing goals. Aiming for 9,000 original IP publications annually by fiscal year 2027, this represents a 50% increase from their 2023 output. This aggressive expansion is fueled by Sony's significant investment and acquisition of 10% of Kadokawa's shares.
Kadokawa President Takeshi Natsuno, in an interview with Nikkei, outlined the strategy. Leveraging Sony's global distribution network, Kadokawa plans to significantly expand its international reach. A medium-term plan projects 7,000 titles by fiscal 2025. To support this growth, the company will increase its editorial staff by 40%, aiming for a workforce of approximately 1,000.
This expansion will involve a "media mix strategy," adapting successful IPs into anime, games, and other media. Natsuno emphasized the goal of creating a diverse portfolio that yields major hits. This collaboration benefits Sony, owner of Crunchyroll, by adding Kadokawa's extensive IP library to its streaming service.
Kadokawa's impressive IP portfolio includes titles like Bungo Stray Dogs, Oshi no Ko, and The Rising of the Shield Hero, as well as popular game franchises developed by studios under its umbrella. Sony's interest in multimedia expansion, including live-action adaptations and anime co-productions, aligns perfectly with Kadokawa's ambitious plans.
The partnership promises a significant expansion of both companies' reach and influence in the global entertainment market. The success of this strategy hinges on effective management of increased production and the successful adaptation of its IPs across various media.
