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Best Time to Buy a TV in 2025: When to Snag a Deal

Authore: OliverUpdate:May 01,2025

Investing in a TV is a big decision because it's one of the most used gadgets in your home. You want to avoid purchasing a low-quality screen just to save a few dollars, especially when you're looking for a TV that excels in gaming and streaming. Fortunately, there are TV deals available throughout the year, so you don't have to pay full price if you're savvy about when to shop.

While everyone knows about the massive discounts during Black Friday and Cyber Monday, these aren't the only times to find significant savings on top gaming TVs or high-quality 4K TVs. Leading up to the Super Bowl, the year's biggest TV-watching event, you'll often find great deals. Additionally, with new models being released in the spring, it's an excellent time to snag deals on last year's TVs. Keep an eye out for other upcoming sales events, such as holiday weekends and Amazon Prime Day, for more opportunities to save.

How much are you willing to spend on a new TV? ----------------------------------------------
AnswerSee ResultsBest Times to Buy a TV ----------------------

Black Friday and Cyber Monday

Black Friday and Cyber Monday are prime times for TV deals. These events, which stretch over a few weeks in November, offer some of the deepest discounts of the year. You can find budget-friendly TVs perfect for guest rooms or play areas, as well as significant discounts on higher-end models released earlier in the year.

Traditionally, Black Friday was all about in-store shopping, with eager shoppers camping outside stores like Best Buy and Walmart. While some amazing in-store deals still exist, most are just to lure customers into the store, and stock can disappear quickly. If you're after a specific model, be ready to act fast during these sales in 2025.

Cyber Monday, on the other hand, is your go-to for online shopping. Amazon, Best Buy, and Walmart all offer competitive deals, with Amazon's sales resembling their Prime Day events. Be quick though, as the best deals often have limited stock and short availability.

Before the Super Bowl

As the Super Bowl approaches, retailers restock their TV inventory, leading to great deals in mid-January and early February. You'll see discounts on a variety of TVs, including large screens, with older models often seeing the best price cuts. Even newer TVs can be found at a discount during this time. Currently, you can find Super Bowl deals on Samsung OLED TVs.

Early January is also when new TV models are announced at the Consumer Electronics Show (CES). This prompts retailers to clear out older models to make space for the new arrivals in spring.

Springtime

Spring is when many TV manufacturers like Samsung, LG, Sony, and TCL release their latest models, starting around March and continuing through Memorial Day weekend. This is a great time to find deals on last year's models as retailers clear space for new stock. The changes between models are often minimal, so you won't miss out on much by opting for the previous year's version.

Amazon Prime Day

Amazon Prime Day, traditionally held in mid-July, has expanded to include other retailers like Walmart and Best Buy. While it's a great time for deals, the discounts on TVs are typically not as extensive as those during Black Friday and Cyber Monday. However, Prime Day can still offer significant savings, especially on older models. Keep an eye on the site, as deals come and go quickly during this event.

Do You Prefer to Shop on Prime Day or Black Friday? ---------------------------------------------------
AnswerSee Results### **Holiday Weekends**

If you can't wait for major sales events, holiday weekends like President’s Day, Memorial Day, Fourth of July, and Labor Day often feature special TV sales. These deals may not be as deep, and the selection might be smaller, but you can still find good discounts. Currently, President's Day sales are happening, offering great deals at Best Buy until February 17.

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best BuyTV Release Cycles Matter

Understanding TV release cycles is key to finding the best discounts. At CES in January, manufacturers announce new models, which start hitting the market in spring, around March. Retailers then offer deeper discounts on older models to clear inventory. New releases continue into the summer, but the best deals on the latest TVs typically don't appear until the fall, with Black Friday and Cyber Monday offering the most substantial savings.

TV Brands With New Products

Each year, major TV brands like Samsung, LG, Hisense, Vizio, TCL, and Roku release new and updated models. Here's a look at what's new for 2025:

Samsung

Samsung continues to focus on high-end TVs, with fewer budget options. The new models offer minor upgrades over last year, including improved brightness, enhancements to mini-LED and Quantum Dot (QD-OLED) backlighting, and better gaming features.

LG

LG's OLED evo TVs for 2025 include AI personalization features and an upgraded "Brightness Booster Ultimate" technology. The new G5 model targets gamers with a 4K 165Hz variable refresh rate to reduce lag and frame stuttering.

Hisense

Hisense is making strides with its 2025 lineup, offering higher-end ULED models with a 144Hz refresh rate for better gaming. The 136" MicroLED TV uses mini-LED technology to overcome traditional backlight limitations.

Vizio

In 2024, Vizio made minor improvements to its TVs, focusing on better LED performance and removing the top-line P-series. You can still choose from the mid-range M-series and budget-friendly V-series, with the D-series offering 1080p at a lower price.

TCL

TCL introduced significant changes in 2024, launching the Q- and S-series, with the TCL QM8 as the flagship model. At CES 2025, they announced the entry-level Mini LED TV, the QM6K, available in 65", 75", and 85" sizes, with smaller options coming later in the year.

Roku

Roku, known for streaming devices, introduced its own lineup of Roku TVs in 2024, ranging from 24 to 75 inches. The Roku Plus models come with the Voice Remote Pro, featuring hands-free voice commands and rechargeable batteries, while the Roku Select models include the basic Roku Voice Remote. You can access the Roku Channel without needing a Roku-integrated TV.

Top Budget TVs You Can Buy Now

If you're ready to buy now, we have a list of the latest TV deals and top budget picks for 2025:

### Hisense 65U6N

0For a surprisingly low price, this TV offers accurate colors, solid contrast, and a wealth of features. See it at Amazon### TCL 55Q750G

1This QLED TV delivers impressive contrast and brightness, hitting 144Hz in 4K with VRR enabled, all at an affordable price. See it at Amazon### Hisense 50U6HF

0An ultra-affordable option with Amazon Fire TV OS for easy streaming and smart home integration. See it at Amazon