Take-Two Interactive's CEO, Strauss Zelnick, recently addressed the company's staggered platform release strategy, particularly concerning the highly anticipated Grand Theft Auto VI. Zelnick confirmed that delaying the PC release of GTA VI will result in a significant revenue shortfall—approximately 40% of typical PC launch earnings. However, Take-Two remains committed to its established release model of prioritizing console launches.
This approach mirrors previous GTA releases, where PC versions were often delayed, partly attributed to Rockstar's complex history with the modding community. The decision to stagger releases is unrelated to the sales performance of PlayStation 5 and Xbox Series X|S consoles; GTA VI's release strategy won't deviate from this established pattern.
Projecting a fall 2025 release for GTA VI, PC gamers may face a wait extending into 2026. The game's launch is highly anticipated, not just by Take-Two, but the entire gaming industry. The initial teaser trailer shattered several YouTube records, fueling speculation that GTA VI could surpass the $100 million sales mark, potentially setting a new benchmark and positively influencing other game developers and publishers.
