At Star Wars Celebration 2025, Hasbro unveiled an exciting array of new toys and collectibles, capturing the imaginations of fans with offerings like new The Mandalorian figures and the much-anticipated Dash Rendar figure. The event also showcased many of these upcoming releases, giving attendees a firsthand look at what's to come.
IGN was on the scene, capturing photos of Hasbro's impressive Star Wars Celebration display and engaging with designer Chris Reiff and Hasbro's Marketing expert Jing Houle. They discussed the excitement and challenges of designing toys inspired by these beloved characters. Dive into the slideshow gallery below to see these new toys up close, and continue reading to discover insights from Reiff and Houle, including their thoughts on refining some of the franchise's most iconic heroes.
Hasbro's Star Wars Celebration 2025 Display Booth
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Fans of *Star Wars Jedi: Survivor* were thrilled to see new figures in this latest wave of Star Wars toys. Nightsister Merrin is featured with a new figure, and the protagonist Cal Kestis is part of a three-pack set with Turgle and Skoova Stev. Notably, Cal comes with multiple interchangeable heads, including one sporting a handlebar mustache, which Houle highlighted as a fun priority for this release.
"We just wanted to have fun with it," Houle shared with IGN. "This pack is one of my favorites from the panel. We started with the handlebar mustache and mullet, then added the clean-cut look and the short beard later. For us, the handlebar mustache is almost the primary look, and it's just so much fun."
Merrin's inclusion was a natural choice, given her importance in the *Fallen Order/Survivor* saga. The challenge was to accurately represent her unique Force abilities.
"It's tough to have Cal without Merrin," Reiff explained. "We're thrilled to finally include Merrin, and capturing that Force effect, the green blast, along with the detail of her new costume and face tattoos, was a challenge. The subtlety in her design is beautiful, and we know fans are invested in her story and the world we're building."
This year's lineup also features familiar faces like Han Solo and Chewbacca. Despite the numerous iterations over the years, Houle believes there's still room for enhancement.
"It's been a while since we last updated them," Houle remarked. "We've given them new tools with the latest articulation, allowing fans to enjoy these classic characters with modern technology. We've made significant updates, learning from our previous Wookiee figures with long hair. Chewbacca now has softer plastics to allow for seamless head movement, while Han Solo's articulation was enhanced without breaking the iconic red bars on his thigh. Instead, we added articulation to the top of his boot."
Everything Revealed at Hasbro's Star Wars Celebration 2025 Panel
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Among the most striking figures unveiled is The Ronin from the *Star Wars: Visions* anime series. This black-and-white figure, accented only by his red katana lightsaber, is a Celebration-exclusive release. Both Houle and Reiff emphasized the importance of attention to detail.
"We wanted to stay true to the design," Houle said. "Incorporating elements of Japanese culture, the premium packaging with magnets, the clean look, the watercoloring, and hidden accessories, everything was meticulously designed and engineered."
Reiff added, "We even included Japanese language on the exclusive packaging, which we don't typically do. But since we were in Japan, it felt right to fully embrace that culture and create a special package with Japanese text."
Hasbro also delighted fans of the 1:1 scale Black Series helmet line by revealing a stunningly detailed Death Trooper helmet during their Celebration panel.
"It's a brand new, fully tooled helmet for our Black Series Premium roleplay line," Reiff stated. "It looks like it's straight out of the movie with its weathering and lighting detail. You can control the chin lights and the spectre sensor lights with a button on the side. Working closely with Lucasfilm, we used original files to ensure every detail was captured, and we added a fully detailed interior, which the real helmets never had."
For more on Star Wars Celebration, find out what we know about the plot of *Star Wars: Starfighter* and see the biggest news and moments from Celebration.
