Apple is reportedly creating a dedicated app focused on gaming.
A fresh Bloomberg report lends weight to rumors circulating late last year that the tech giant aims to "convince gamers and developers it is a market leader." The article also suggests more details will emerge when the app is unveiled at Apple’s Worldwide Developers Conference on June 9.
The company is expected to pre-install the app on all its new devices, including Apple TV, later this year. Functioning similarly to Steam on a PC, it will serve as a central hub for all games, consolidating achievements, leaderboards, chat features, and other activities—effectively replacing the existing "Game Center." Bloomberg also notes a Mac version is planned, allowing users to "access games downloaded outside the App Store."
While Apple has declined to comment on the rumors, its recent acquisition of Sneaky Sasquatch developer RAC7 Games may offer some hints.
Though Apple isn’t typically associated with game development, its devices certainly are. The iPhone is the world’s most-used gaming platform, with roughly two-thirds of App Store revenue coming from premium games and in-game purchases. However, Bloomberg’s sources indicate the new app "likely won’t alter the perception among players and creators of high-end titles" that Macs "still lag behind Windows PCs for gaming."
The gaming app is anticipated to launch alongside the next iOS update, expected in September.
If you’re curious about the games offered through Apple Arcade’s premium subscription, we have a full guide for you.
Apple remains locked in a legal dispute with Epic Games, the maker of Fortnite. The case centers not only on the future of the battle royale title on iPhones but also on Apple’s broader revenue model for gaming. Last week, IGN reported that Fortnite’s return to iPhone and iPad quickly propelled it to the top of the App Store charts—at least in the U.S., where it recently became available again.
Fortnite was removed from the iPhone App Store globally in 2020 after Epic intentionally integrated its own payment system, bypassing Apple’s standard 30% fee. After five years and over $1 billion in lost revenue, Fortnite is finally back—and its alternative payment system remains active.
